Twitter is a site that simply focuses on status updates, and has recently been getting quite a bit of buzz. Other people can subscribe to your status updates, and you can subscribe to theirs, and this is what some call “micro-blogging” which is a fast easy way to share your thoughts. Some people hate it, others love it. I find it extremely useful, and have now put my twitter url as part of my email signature. You can rss feed your twitter updates to different profiles like Reverb Nation etc., so it’s less work, and it’s simply a way to keep your name fresh in people’s minds. Just be aware of who can see your tweets, and keep the content within the range of what is appropriate. I would also recommend keeping things positive and upbeat. You don’t want to establish your identity as a bitter and angry person. Also, think about how personal you want to make it. Hilarious as it is, [Fake] Tina Fey’s tweet which said “I don’t know why I even bother chewing corn anymore” may be a little bit more graphic and intimate than a musician should go. I’ll write more on that in another section. Look me up http://twitter.com/wwgroovecorp Another benefit of this is that you can follow key industry people on Twitter and get some very helpful information, like Derek Sivers, founder of CD Baby etc.
THERE IS A PRINCIPLE IN MARKETING CALLED THE RULE OF SEVEN. IT BASICALLY STATES THAT IT TAKES A PERSON SEVEN REPETITIONS OF HEARING YOUR NAME TO REMEMBER IT, OR TO FIND IT FAMILIAR UPON RECALL. Actually, I think it may take even more than that in these days of people being barraged with information and advertisements at every turn. My reason for bringing this up is, if there is some way people can hear from you more often [but not so often that you become spammy and get rejected], then the more familiar your name will be, and people gravitate toward what is familiar. That’s why it’s good to get yourself into as many places as frequently as you can, in a positive way. Trying to blog regularly can become cumbersome, so just sending out occasional interesting status updates is a fast and easy way to put yourself into people’s brains, even if for just a few moments.
TWT.FM
This site is affiliated with Twitter and it exists solely for the purpose of allowing people to tweet a quick url of a song they want to share with other people, and then they can click on it and listen to it. I’m not sure at this time where TWT.FM gets their catalogue of music, though I do know that YouTube videos are on the list. So at the very least if you create a YouTube video of your song, that is one way to show up on TWT.FM.
[Hi all, Ellen here. I've decided to take a very long handout that I created for my college students and break it down into a series of blogs. This is a summary of what I know about promoting yourself and your music online. If you or someone you know is a self released artist who doesn't necessarily have a plan of action after the CDs are manufactured, subscribe to this blog and read the series. I'm breaking it down into bite sized portions. ]
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